Created in 1992, the pink ribbon is the global symbol of the Fight against Breast Cancer. In 2017 the pink ribbon is celebrating its 25th anniversary. It was Evelyn H. Lauder, Senior Corporate Vice President of Estee Lauder and Alexandra Peney from Self Magazine (a women’s health magazine) who invented this symbol. Selected for its femininity, its joy and its sweetness, the pink colour evokes «everything that cancer is not», offering a vision of hope in the fight against the illness. In 20 years, over 100 million pink ribbons have been distributed around the world.
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